Moonlight Slumber
Agency: Fenix Strategic Design
Role: Design Director
CD: Jason Courtney

*Logo/Proprietary Marks

*Brand Identity System

Brand Identity
Art Direction
Moonlight Slumber is a leading mattress manufacturer, producing innovative sleep products under various brands—Moonlight Baby, Snooze by Moonlight, Comfort-U by Moonlight, University Sleep and Moonlight Medical.

With decades of experience in the medical field, Moonlight was well-positioned to become an influential player in the baby sleep industry through their cornerstone product, the Little Dreamer mattress. Fenix Strategic Design was brought in to build an expressive and scalable brand system across all their product verticals.

As design director on the account, I was responsible for art direction, design, illustration, and animation for numerous assets across Moonlight's channels of print and digital brand communication.