I’m an independent design leader for organizations navigating pivotal changes.

Ongoing consulting, strategy and design leadership work with the global ministry headquartered in Atlanta, Georgia.

After decades of impact and behind-the-scenes growth as a ministry, author and pastor Paul Tripp and his team were in need of a renewed visual identity and brand—one that could encompass and unify the full reach of the ministry, while remaining distinct across sprawling content channels, even in the hands of external partners.

The result is an expansive design system, driven by the longstanding ethos of Tripp’s lifetime of ministry work, “connecting the transforming power of Jesus Christ to everyday life.”

After over thirty years, CC Capital Advisors had moved from starting independently, to being owned by Country Club Bank in 2009.

When the time came for the firm to step back into independent ownership, they were in need of a new identity that would speak to the drive, thoroughness, and integrity that has guided them from the beginning.

Black & Veatch walked through a global rebrand throughout 2025, and as part of the process, we built a systematic approach for illustration and layout across the brand.

A library of linear illustrations was created, as well as guidance concerning implementation and usage across a range of sizes and applications.

Following a year-long process of leadership realignment and vision-casting, CrossPoint was in need of a design platform that could encompass the breadth of communication necessary to enact the change.

The resulting design system and activations armed the internal communications team and built momentum for the renewed vision campaign shared with the fourteen churches across the network.

When KNCSB renamed to Church Forward in 2022, they were in need of an identity that could communicate the change.

Since that time, I’ve worked with the organization as a consultant and design director to align design communications across a variety of ministry outputs, including event identity for their annual gathering of more than 400 churches across Kansas and Nebraska.

As part of the rollout for their global rebrand, the team at Burns & McDonnell reached out for a fully-custom icon library of over 200 icons, led by the reduced and impactful sensibilities that the new design system was built on.

The icon system spanned global offices, across eleven different divisions of the company.

Appello Partners is a premier leadership development firm dedicated to creating healthy leaders within teams and organizations.

Parallel to their vision as a company, the brand system is established around the core idea that organizational health is built when we are actively engaged in growth together.