Appello Partners

*Logo/Proprietary Marks

*Brand Identity System

Brand Identity
Brand Guidelines
Brand Language
Brand Collateral
Art Direction
Presentation Deck
Appello Partners is a premier leadership development firm dedicated to creating healthy leaders within teams and organizations.

‘Appello’ is a Latin word that speaks of making a “plea” or an “appeal”. The name is connected to the essence of their practice as a firm: “To call upward”.

In establishing the identity, we set the stage with vision-driven language that recurs throughout their materials:

Unearth your team’s potential.

Parallel to their vision as a company, the brand system is established around the core idea that organizational health is built when we are actively engaged in growth together.