Raising Kansas City
Agency: Bernstein-Rein
Role: Design Director
CD: Jason Courtney

*Logo/Proprietary Marks

*Brand Identity System

Logo Design
Campaign Identity
Brand Guidelines
Typeface Design
"A brighter tomorrow starts with work today."

Raising Kansas City is a public health initiative meant to help build safe, stable and nurturing relationships between children 0 → 3 and adults. The resulting identity and brand campaign is driven by a flexible, innocent design system crafted around the notion of "child-like wonder".

Taking cues from the wordmark, a custom typeface was designed to help elevate the voice of the messaging throughout the campaign.